Guide to Facebook Advertising for Big Brands
Too many people still think that PPC is just about paid search. Well, paid social is more and more quickly on the rise and if your brand isn’t utilizing Facebook and its strategies, you will be left...
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How To Get Big Wins In Your AdWords Account
As AdWords advertisers, we tend to obsess over the big wins. Everyone is looking for that special hack that will cut costs and deliver incredible results. So, when someone has a big win, we celebrate...
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10 Alternatives To Google AdWords
Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is...
View ArticleVote Now For The 2017 Top 25 Influential PPC Experts!
I know Hero Conf JUST happened and we are all getting back into the groove of things, but it is already that time of year. The time to recognize those PPC experts that you love following on Twitter,...
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Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Do you find yourself laying in bed at night wondering what users are doing on your site? Want to see exactly what your converting...
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How AI & Machine Learning Will Impact Paid Advertising
You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools...
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First Impressions Of The New Google AdWords Dashboard
I started working with a new client recently and was delighted to find that the interface automatically reverts to the new AdWords dashboard. My first reaction went something like this. But after...
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How To Make Gmail Ads More Effective – Tips And Strategies For Success
By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there...
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7 Tips To Optimize Your Bing Shopping Campaign
There is some business jargon that you can not escape, no matter how many ear plugs you shove in your ears. The word of the day is: OPTIMIZE! We recently covered the basics of setting up a Bing...
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Attribution is Awesome! Here’s Why It’s Terrible
As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn’t say “figuring it out”)...
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Always Remain Congruent In Your PPC Efforts
All clients are different and value specific metrics more than others. One of the metrics I hear about the most is conversions. As a paid search marketer, I spend my time driving traffic to our desired...
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Our Favorite PPC Updates for 2017 [so far]
Every month, the PPC pros at Hanapin do a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the consistent changes in the PPC...
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Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world...
View ArticleWe Want Your Speaking Pitch…Now!
Fresh off of truly fantastic experience at Hero Conf Los Angeles (91% of attendees say they’ll be returning), we’re jumping right back into planning for our next event. And we need your help. Our...
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4 Forgotten Excel Tricks For PPC
If you are reading this post, it’s because you know that Excel saves precious time when analyzing PPC data and you want to stay up-to-date on the latest and greatest Excel tricks. I feel the same...
View Article10 Advertising Options that Aren’t Google AdWords
Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is...
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A Guide To AdWords Location Targeting In The United States
AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source:...
View ArticleThe [FUN]damental Guide to PPC for Education Marketers
Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target personalized...
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Perform Better Analysis With Facebook Integrated Tools
Let’s face it. Analyzing marketing data regardless of platform or channel dominates digital marketing. We spend increasingly larger amounts of time trying to understand what our ad efforts are...
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5 Lessons Learned From Running International PPC Accounts
I currently manage ads in 6 continents across 32 countries with ad copy spanning 5 different languages. I speak one language. Well, to be fair, I speak more than just one language. Years of Spanish...
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