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Learn the Basics of Testing Ad Copy: A PPC Primer
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test...
View ArticleAd Text Testing – a PPC Manager’s Constant Friend and Companion
When everything else in the PPC world has gone away, ad text testing will still remain standing. OK, maybe that’s a bit grandiose. What I’m getting at is pay-per-click advertising is awash with bells...
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Why You Can’t Just Trust Your Split Test Stats
The split test experiment you ran on your ads is complete. You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You then marked the...
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How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character’s wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if...
View ArticleThe Case For PPC As A Testing Ground
We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing. CEO’s & CMO’s are not the most patient bunch of people. They want to...
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Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC...
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5 Tips for Measuring Social Ad Success
62 Percent of Small Business Owners Say Facebook Ads Don’t Work. Results of this study were released by Small Business Trends earlier this year. Inc.com followed up on this study begging the question…...
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Understanding Why Your Data Has Discrepancies – Q1 Report
Did you know that less than 15% of marketers actually trust the data that they are reporting? That’s a bit unnerving, isn’t it? Few marketers fully trust how metrics are reported and with good reason:...
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Tools Providing Audience Data for Optimizing Landing Pages
Optimizing your landing pages for the right audience is the key to having a successful CRO program. Today I’m going to walk through the tools that will provide you the knowledge and data you need to...
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4 Vital Strategies to Boost Enrollment for your Online Education Programs
Attention all education marketers! We know you’re always looking for more creative and effective ways to boost your online program enrollments, and PPC is a fantastic way to do so. Our experts have put...
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Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have...
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A Guide To Bing Ads Shopping Campaigns
With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s...
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3 AdWords Features You Are Underutilizing
Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether...
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How To Deal With Lost Traffic When Launching A New Website
A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do...
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Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you...
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How to Impress, Not Overwhelm, Your CMO with Analytics
When you’re in the weeds every day, there’s a major temptation to walk into your CMO’s office and spend 5 hours trying to explain all the different analytics you’ve been poring over to come to a...
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Using Supermetrics To Report PPC Projected Lag Revenue
Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn’t AdWords be more likely to give itself credit? What is more than...
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How To Migrate To Google Tag Manager
Google Tag Manager (GTM) is a useful tool for organizing and maintaining your digital marketing tags. It provides a centralized platform for managing tags and events outside of the site’s source code....
View ArticleHow Marketing Executives Are Being Fed Bad Data
As executives push their teams to tell them where they should spend their next dollar, they also want to hold or improve ROI/ROAS. That means that the team can only look at known channels, or must try...
View Article4 Tips For Supporting A PPC Account Team
As the digital marketing industry grows with new updates, platforms, tools, and thought processes, it’s natural for many accounts to: Expand their reach Refine more sophisticated strategies Develop...
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