Google guilty of possessing an illegal monopoly on search
A Washington D.C. judge last week found Google guilty of violating U.S. antitrust law and possessing an illegal monopoly over the search market. Over the course of the almost year-long trial, covered...
View ArticleLocalized Digital Advertising: Killer Strategies to Maximize Your ROI
The marketplace is increasingly global. Businesses are continually looking to expand their reach beyond their nearest borders. While targeting an international audience can be tempting, the key to...
View Article9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it’s making you less profitable...
View ArticleClik here to view.
How to set up and optimize end-to-end lead gen funnel tracking (with no CRM...
Spend all your time working with Google Ads lead gen campaigns, it’s easy to forget there’s another half of a sales process that takes place with every form submission and phone call. However, what...
View ArticleClik here to view.
Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
Imagine upgrading from a dial-up to fiber optic internet. It opens up an exponential surge of capability and reach. This is exactly what YouTube’s advertising growth has looked like over the last...
View Article5 Crucial Considerations for YouTube Advertising in 2024
With users and daily views in the billions, YouTube is a video platform to rival any streaming service. This also makes it one of Google’s most lucrative sources of ad inventory. YouTube advertising...
View ArticleFive Ways AI Can Improve Copywriting and PPC Performance
As AI begins to shape the landscape of digital marketing, content managers, copywriters, and digital marketers are starting to explore its potential applications for copywriting. It’s been predicted...
View ArticleClik here to view.
What Is Reactive Marketing and How to Apply It to Your Brand
What’s reactive marketing and why so much buzz around it? Let’s dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll...
View ArticleHow to Achieve a Balance Between Your PPC and SEO
Digital marketing has become central to building a brand that delivers bottom-line results. However, as digital marketing techniques rapidly evolve, it is easy to become overwhelmed by the variety of...
View ArticleHow to run branding campaigns with a performance mindset
In the world of digital marketing (especially when you are working at an agency), a recurring challenge is how to convince clients of the value of branding campaigns when they are primarily focused on...
View Article